VWBintermedical is a specialised market research agency within healthcare. As a result we speak the language and understand the problem areas. As a result, VWBintermedical is able to translate research outcome into practical and feasible advice.
- Full-service market research agency
- Specialised market researchers
- Experience from client-side
- Established market research agency within healthcare
- Continuity guaranteed by agency size
Your question is pivotal
Market research can be brought to its full potential and lead to a great information return by combining both market intelligence and experience with possible research methods. This provides the basis of your strategic market decisions. By using established laws of marketing, such as the Product Life Cycle and the marketing planning process, VWBintermedical is of the opinion that market research should be initiated more pro-actively. In this way, you are able to respond quickly and more efficiently to market dynamics.
“Market research can be provided in every step of the Product Life Cycle for your products or services”
Strategic information needs
Your information needs when introducing new products, new indications and when questioning positioning, will largely consist of questions regarding market analysis (prescribers and users), definition of segments, positioning, concept testing, the formulation of a communication strategy and the determination of the marketing mix.
Operational information needs
In addition, there will be a great need to monitor operational activities, such as what is the acceptance (adoption status) of my product, on which grounds is my product prescribed, what is the impact of my message by the sales representatives, are the changes in my detail-aid correct, do I reach my target group non-personally, can I tune my message to my target group more efficiently or how is my product or service put into action and used?